If Looking at the world through rose colored glasses isn’t working, try honeysuckle! Honeysuckle has just been deemed color of the year by The Pantone Color Institute, the world’s authority on color. Experts say this hue has the power to lift spirits and impart confidence to meet life's ongoing challenges.
“Honeysuckle derives its positive qualities from a powerful bond to its mother, the color red, the most physical, viscerally alive hue in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute® in a pantone.com interview.
In nature, honeysuckle is the plant whose blossoms provide life sustaining nectar to hummingbirds, one of the few species with beaks long enough to reach into the tube-like flowers.
“The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer,” Eiseman said.
As sweet as the honeysuckle’s fragrance is, it’s the vision of this color that attracts birds and consumers alike to this flower. This reddish-pink color has been spotted on a wide range of celebs from the tween-idol Kristen Stewart to our first lady Michelle Obama.
This color has been invigorating wardrobes throughout the world this season and has even started to brighten up home décor, stationary, bedding and now even credit cards! Where will Honeysuckle go next?